branding
typography | color | logos
Branding designs are some of my favorite projects to work on. I begin by consulting with the client and developing a persona utilizing brand archetypes. I’ll establish the brand’s personality before mood-boarding, then dive into color and font selections.
aelin is an AI-powered financing tool for small businesses. The archetype we built defined aelin as a sage, but with an approachable wit. Businesses could easily fill out paperwork to apply for loans with this web-based tool.
In addition to designing aelin's branding, I was also tasked with building the marketing side of its website.
A glimpse at the more technical end of aelin's website, with my branding applied.
Levity is a boutique marketing and branding service specifically tailored to comedians. I wanted to reflect the upward mobility of marketing efforts, and the founder's approach to never take things too seriously.
For Fox Moses's album FM Hall, I wanted a grungy, rock vibe, and to pay homage to the namesake. FM Hall was based in the RiNo neighborhood in Denver, near their rehearsal space.
Fox Moses was a rock band based in Denver, CO. I designed a logo for them to use across their materials.
Humble Growth is a B2B marketing strategy firm by Fractional CMO Kristin Piccirillo Martin. She came to me with a clear color in mind and wanted to reflect steady incremental growth for her clients.
Desert Bloom is a fictional craft brewery brand based in Arizona, highlighting desert flavors in its sour beers.
